Practical Marketing
A practical marketing course focusing on quick strategy development, audience understanding, and leveraging channels without requiring large budgets.
Description
This half-day workshop is designed for busy people in need of practical, actionable marketing strategies they can implement immediately.
The session focuses on simple marketing approaches that deliver results without requiring extensive time and effort.
Participants will learn how to tackle a year's worth of marketing planning in a morning and discover the minimum viable marketing activities that can move the dial for their business.
- Strategic Planning Made Simple: Learn how to create a practical marketing strategy and plan on a page that you can complete in an afternoon and get everyone on board
- Understanding Your Audience: Discover how to identify and understand what your customers are actually after
- Digital Channel Optimisation: Explore how to leverage digital channels consistently, including website optimisation, email marketing, and social media
- Alternative Marketing Channels: Understand what activity can look like for small to medium businesses without massive budgets
- Practical Implementation: Real-world case studies and examples, including how strategic email campaigns can generate significant revenue
- Annual Marketing Planning: How to plan and structure your marketing activities for an entire year
Learning Outcomes
By the end of this workshop, participants will be able to:
- Create a simple, actionable marketing plan that can be implemented immediately
- Identify the most effective marketing channels for their specific business context
- Understand their target audience and what motivates their purchasing decisions
- Implement consistent digital marketing activities without overwhelming their schedule
- Plan a year's worth of marketing activities with clear priorities and timelines
Who Should Attend
This workshop is ideal for:
- Employees who are responsible for comms, outreach, and marketing (often alongside other duties etc.)
- Business owners and managers
- Professionals looking for practical, no-nonsense marketing strategies that deliver results
Facilitated by
Kelsie Inglis
Kelsie Inglis is the General Manager at Publica, where she leads marketing strategy, brand positioning, and digital growth for organisations across New Zealand. With experience across campaigns, brand development, and digital delivery, she specialises in turning complex marketing challenges into clear, commercially grounded plans that teams can actually execute. Known for her no-nonsense approach, Kelsie focuses on what drives results, helping businesses prioritise the right channels and activity to deliver impact without unnecessary complexity.