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Session 2 - Operationalising Your Digital Strategy (Digital Planning for SMEs)

These are "Pick & Choose" sessions, you can register individual session here, or you can go to the link provided in the content area to book both sessions with extra 10% off combine with membership discount!


Unlock Your Business Potential with Digital Transformation

In an age where digital technology is rapidly reshaping the business landscape, small and medium-sized enterprises (SMEs) face unique challenges and opportunities. This course is specifically designed to guide SMEs in understanding, planning, and implementing effective digital strategies.

That's why Business Canterbury, in collaboration with Dr Elsamari Botha (MBA Programme Director and Associate Professor at the UC Business School), is offering two workshops dedicated to guiding Canterbury businesses through the digital transformation process. With a pragmatic approach, these sessions are designed to equip business owners and their staff with the knowledge and tools needed to thrive in the digital age.


This one of 2-part series offers your business and embrace the digital revolution.

Session 2: Operationalising Your Digital Strategy

Date: 11th March | Time: 9.00 AM – 4.30 PM

Once you have a strategy, the next step is to bring it to life. This session focuses on:

- Discover how to implement your digital strategy effectively, balancing technology, people, and processes.

- Effectively troubleshoot digital projects “gone wrong” and develop mitigating strategies for these.

- Explore good practices and navigate potential unintended consequences.

- Embrace change management techniques to facilitate smooth transitions.

- Engage stakeholders effectively and communicate the 'why' and 'how' of digital changes.

Attendees will be equipped with the practical know-how to execute their digital strategies with confidence and precision.

If you like to attend both sessions, please click HERE and get 10% off

Facilitated by

Associate Professor Elsamari Botha is the MBA Director at the University of Canterbury, New Zealand, and an extraordinary associate professor at the University of Stellenbosch Business School, South Africa. With 15 years of consulting experience and starting an EdTech platform, Elsamari’s research focuses on adopting and monetising new technologies in organisations and digital strategy development with a particular focus on Artificial Intelligence. With a PhD in Industrial Economics and Management from KTH Royal Institute of Technology, Stockholm, Elsamari has published in leading international journals.


Participants will leave with a comprehensive understanding of how to develop and operationalize a digital strategy that is not only robust but also flexible enough to adapt to the evolving digital world. Equip your business with the knowledge and tools to not just survive but thrive in the digital era. Specifically:

- Understand the digital maturity of your business.

- Develop a digital vision for your SME by leveraging your unique value proposition, operating model and business model.

- Understand the fundamentals of developing a digital strategy for your business.

- Create an implementation framework that considers the people, processes and infrastructure of your organisation.

Do stakeholder mapping in order to create a change strategy for the successful implementation of your digital strategy.

Who Should Attend

Understanding the bigger picture is crucial, and through collaboration and proactive measures, Christchurch businesses can not only adapt but excel in the digital era. We encourage all SMEs to take advantage of these learning and development sessions to support your digital transformation endeavours.

In the spirit of collaboration, remember that transformation is not just about technology; it's about people, processes, and a mindset geared towards continuous improvement. By investing in these areas, you are setting the stage for sustainable growth and success.

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