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Session 1 - B2B Sales Fundamentals

Start enhancing your sales skills and building strong customer relationships by joining this session. This practical workshop is designed to provide you with the foundational knowledge and techniques required to excel in the world of B2B sales.

Session 2 - Scaling Sales to Drive Growth

Once you've mastered the B2B sales fundamentals, it's time to take your sales efforts to the next level. This session will equip you with the knowledge and strategies necessary to scale your sales operations and drive sustainable growth.

Session 1 - B2B Sales Fundamentals

1. Sales & Marketing Synergy: Understand how sales and marketing work together to drive business growth.

2. Effective Customer Engagement: Learn how to approach customers and initiate meaningful conversations.

3. Storytelling for Sales: Discover the power of storytelling in influencing customer decisions and growing sales.

4. Growing Existing Business: Gain insights into strategies for expanding sales within your existing customer base.

Session 2 - Scaling Sales to Drive Growth

1. Sales Team Enablement: Learn how to empower your sales team and scale your processes effectively.

2. Building Your Sales Playbook: Create a comprehensive guide to streamline your sales efforts.

3. Strategic Sales Planning: Develop a growth-focused sales strategy to expand your market presence.

4. Relationship Management: Master the art of nurturing and maintaining valuable customer relationships.

Session 1 - B2B Sales Fundamentals

- Develop authentic and honest sales techniques.

- Build strong relationships with both new and existing customers.

- Acquire practical sales tips and techniques.

- Become a confident ambassador for your business.

- Drive impressive results for your bottom line.

Session 2 - Scaling Sales to Drive Growth

- Transition from organic to proactive sales approaches.

- Develop a customized sales playbook for your business.

- Create a strategic plan for sustainable sales growth.

- Improve your relationship management skills.

- Enhance revenue forecasting accuracy.

For session 1 - B2B Sales Fundamentals

- Anyone interested in building strong customer relationships through sales.

- Sales professionals looking to enhance their skills.

- Marketing professionals interested in understanding the sales process.

- Small business owners seeking to improve sales performance.

For session 2 - Scaling Sales to Drive Growth

- Individuals interested in optimizing sales processes for long-term success.

- Sales professionals aiming to scale their operations.

- Business owners and managers seeking growth opportunities.

- Sales team leaders and executives.

Ian is a seasoned professional, began his career in engineering but found his true calling in sales. Over 30 years, he excelled in selling to agribusinesses and engineers, emphasizing honesty as a cornerstone of his success. Ian's career highlights include boosting sales at Danfoss by 300%, leading international sales at AuCom, and mastering various industries, including commodities and power products.

Recognizing his passion for coaching and teaching, Ian transitioned into a freelance sales and marketing consultant. His deep industry knowledge, backed by a bachelor's degree, makes him a valuable resource for engineering consultants and rural businesses. His expertise lies in coaching teams to focus on problem-solving and daily activities that drive pipeline growth. With his guidance, your team can unlock their potential and achieve remarkable sales results.

“Thanks Ian, we really enjoyed your presentation, and the clear, concise and effective delivery of information. Your methods are easy to implement, practical and common sense.”

“Great session thanks Ian, lots of actions and learnings to take away.”

“I’ve been to numerous training days Ian and I can honestly say yours was one of the best”

“Ian is a great motivator and offers practicable sales tips.”