Are you stuck in a rut of wondering: "OMG, what should I post today?"
Do you feel like your posts are just a drop in the ocean, hardly making any waves?
If so, these two half-day workshops are designed to transform your social media anxieties into a clear, effective strategy that drives real results.
Stop aimless scrolling and sporadic posting. These interactive sessions will equip you with the skills you need to post with purpose, confidently engage your community, and use social media as a powerful tool for growing your small business.
Learn how to create compelling content, maximise your reach through strategic scheduling, and drive targeted traffic to your website—all while maintaining an authentic voice that resonates with your audience.
Session1 – Content Strategy and Ideation
● Introduction to Social Media Strategy
● Knowing Your Audience
● Authenticity and Brand Voice
● Defining Content Pillars for Content Ideas
● Trend Analysis and Seasonal Planning
● Community Engagement
● Proofreading and Quality Control
Session 2 – Planning and Execution
● Content Calendar Creation
● Posting Techniques and Automation
● Must-know Tools
● Repurposing Content Across Platforms
● Organic vs. Paid Social
● Driving Traffic to Your Website
● Setting Objectives and KPIs
By the end of these workshops, you will:
● Understand the essentials of crafting a comprehensive social media strategy.
● Be able to identify and create various content pillars for diversified and engaging posts.
● Gain proficiency in using tools inside Facebook and Instagram as well as external tools like Later and Canva.
● Learn effective techniques for engaging with your online community.
● Master the art of authentic storytelling to bolster your brand’s identity.
● Discover how to repurpose content for maximum utility across multiple platforms.
● Acquire skills for driving targeted traffic to your website through strategic social media posts.
● Be equipped with the knowledge to analyse trends and plan content for special occasions.
● Through these hands-on activities, you’ll leave not just with theoretical knowledge but with a toolkit of practical skills and a roadmap to social media success
These workshops are perfect for teams who want to:
● Amplify their brand's online presence
● Develop a clear and effective social media marketing strategy
● Engage meaningfully with their online communities
● Drive targeted traffic to their website
● Repurpose content for multi-platform use
● Stay ahead of industry trends and adapt to the dynamic social media landscape
These workshops are for you if:
● You're a small business owner or marketing team member who manages social media.
● You're looking to take your social media skills from beginner or intermediate to advanced.
● You want actionable insights and hands-on experience to immediately improve your social media strategy.
● You wish to achieve specific business goals like increasing brand awareness, community building, or driving sales through social media.
With over a decade of experience in digital marketing and a degree in Visual Communications, Georgia boasts a deep understanding of making social media work for your business. From her early years in retail, she has honed skills ranging from shop floor operations to merchandising, inventory and staff management, and marketing. With her background she understands not only how to master social media but also the complexities of running a business, especially when you're wearing multiple hats. Skilled at both crafting compelling campaigns and strategising for tangible business results, Georgia excels in helping businesses master social media marketing.
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