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Sales Skills

Learn the 6 Fundamentals of Sales Know-How


Want to understand what it is you do for your customers and learn how to do it for more of them, more often? Then you need to discover the 6 Fundamentals of Sales Know-How.

 If you’re new to Business to Business sales, or you’re a small business owner looking to build your sales capability, but don’t know where to start, this practical course is for you. 

Join Sales Coach and Author, Ian Cartwright in this interactive full day workshop as he teaches the The 6 Fundamentals of Sales Know-How.

You will learn each of the six sales fundamentals, explained and given context with real-world examples. Practical exercises help you apply each of the fundamentals to your own business sales challenges.

What are you waiting for? Join us and learn how to solve problems for your clients and grow your sales at the same time.


Knowing What You Do through understanding: What sales is, How sales and marketing work together, Your sales process and Your role as your customers’ problem-solver.

Knowing Why You Do It through understanding: Yourself from a sales perspective, Your purpose, Your values and What your factors are for success.

Knowing Who You Do It For, through understanding: Who your target customers are, How what you do helps them, The impact that has on their business and How to become a confident, key member of their team.

Knowing Where to Do It, through understanding: Where to find growth opportunities within your existing customer base, Where to find new customers, How to generate new business and How to work your network.

Knowing How to Do It, through understanding: How to implement a consultative selling methodology, Defining your sales playbook, and How to proactively manage opportunities from prospect to customer

Knowing How to Do It More, through understanding: Proactive account and relationship management, Time management, and How to be an organised and disciplined sales professional.

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