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Digital Marketing Foundations

Learn how to direct your digital marketing activities for greater impact and return.

Description

Connect your business goals with digital marketing activities that drive results!

This highly practical Digital Marketing Foundations workshop will give you the insight and awareness to evolve and direct your digital marketing activities for greater impact and return.

Content

  • Understanding, building and using customer journey maps to utilise different digital channels effectively
  • Defining soft and hard conversion points depending on your industry
  • How to evaluate effectiveness of digital marketing efforts
  • How to apply these modern marketing strategies to your own business, reflecting on marketing priorities, platforms and activities to generate a greater impact and return. 

Takeaways

  • Effectively analyse customer needs and buying behaviour
  • Identify actions to improve conversion rate of your website
  • Fine tune and synchronise marketing activities to drive business results
  • Assess ROI for your marketing spend

Who Should Attend

  • Anyone undertaking marketing activities for their business of any industry (beginner to intermediate)
  • Small business founders and directors

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