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Digital Marketing Foundations

Learn how digital marketing can take you and your business to the next level.

Description

Learn to market and engage with your customers using online media channels, including social media marketing, Google Search (AdWords), SEO, display advertising, email marketing, and more.

In this full-day workshop, we will help you understand customer personas for your business, and how you can create a digital marketing strategy to not only reach them, but also convert them into paying customers. 

You will walk away with an actionable digital marketing roadmap, guiding your marketing activities for the next 12 months.

Content

  • Understanding how your target audience behaves online: Where are they and how can you get in front of them?

  • Which platforms should you prioritise? Google, social media, email marketing and more.  

  • Measuring your results: How do you know if your marketing is effective?

Takeaways

  • Effectively analyse customer needs to hone your messaging

  • Identify ways to make your website work harder

  • Fine tune and synchronise marketing activities to drive business results

  • Assess ROI for your marketing spend

Who Should Attend

  • Marketing professionals - upskill and get results to impress your boss 

  • Small business owners - get empowered on the tools that will help your business grow 

What Learners Have Said

"Pin was great - super passionate and knowledgeable." - 2022

"Trainer was good and very knowledge and also answered question in a way we could understand." 2022

"Comprehensive and relevant Digital Marketing insights." - 2022

 

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