Learn to market and engage with your customers using online media channels, including social media marketing, Google Search (AdWords), SEO, display advertising, email marketing, and more.
In this full-day workshop, we will help you understand customer personas for your business, and how you can create a digital marketing strategy to not only reach them, but also convert them into paying customers.
You will walk away with an actionable digital marketing roadmap, guiding your marketing activities for the next 12 months.
Understanding how your target audience behaves online: Where are they and how can you get in front of them?
Which platforms should you prioritise? Google, social media, email marketing and more.
Measuring your results: How do you know if your marketing is effective?
Effectively analyse customer needs to hone your messaging
Identify ways to make your website work harder
Fine tune and synchronise marketing activities to drive business results
Assess ROI for your marketing spend
Marketing professionals - upskill and get results to impress your boss
Small business owners - get empowered on the tools that will help your business grow
"Pin was great - super passionate and knowledgeable." - 2022
"Trainer was good and very knowledge and also answered question in a way we could understand." 2022
"Comprehensive and relevant Digital Marketing insights." - 2022
Learn what exceptional customer service means for your business, and how to deliver it.More Information